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NEW ARTIST "HIGHLIGHT"

HOMETOWN?
Schriever, LA., if you don't know bout it you going find out soon ya dig. We put on out there.

HOW LONG YOU BEEN RAPPING?
Man, I been rap hustlin' since I was like 9 years old. Gettin it in! From lyrically bruisin' cats in the school yard to my people sneakin' me in clubs to perform ya dig. It's been a minute.

SO WHO INFLUENCED YOU IN THE RAP GAME GROWING UP?
I was influenced by icons like Kanye West, Jay-Z, Lil' Wayne, Young Jeezy, T.I., Bone Thugs N Harmony (like daily) --- you know, modern day big dogs who chose to grind and overcome the situation they were in and turned it into something beautiful. I take my hat off to each and everyone of them!

WHAT DO YOU FEEL YOU CAN BRING TO THE GAME?
Aside from some of the key assets that every artist should already come to the table with....such as tremendous talent and an unstoppable drive for success, I feel as though I bring a sense of "PRESENCE" to the game! I say that so strongly to say this, you gotta acknowledge me; you gotta know I'm here! It's like when you see President Obama- you know he's there, you're all ears, you just expect him to do or say something spectacular! I'm aiming to gain that same respect in rap! Presence equals success!

HOW HAVE THE STREETS ACCEPTED THE "CHECK MY SWAGG" SONG?
U really gotta ask that? You heard it (as he laughs out loud)! They are loving it though! The streets responding just like I thought they would. From the mom and pop stores to the big homies washing they whips at the car wash. It's a good look right now. And I mean, the song is already a banger but it also gives me a bigger advantage cuase we in the era of swag right now. Everybody on that swag tip, so that definitely helps in the success of it.
 
HOW DO YOU PLAN TO SEPARATE YOURSELF FROM OTHER ARTIST?
Success, a lot of artists come in the game with the head on backwards. They focused on the whips, the chicks. you know, the petty. But what they ain't getting is that success brings all that! So I plan to continue being hungry, stay humble, continue making great music, and to keep grindin' like I'm still trying to get heard! I'm tryin' to leave my mark. Everything else gon' automatically fall in place.

SO, HOW HAS THE GRIND FOR YOU TRYING TO BUILD THAT STREET CRED AND GOOD FAN BASE?
Man, it's crazy! The grind never stops so let's put that out there first off! I'm still lookin' to build a bigger fan base and more street cred! Japan, China, Europe--they got hoods too, they money spend too (as he laughs out loud)! But the grind is hard work! I remember goin' 2 or 3 days with no sleep on the road! I remember falling asleep with the pen still in hand! Gettin' turned away from radio and clubs, but continuing to push til' I kicked the door down! Plain and simple, it's hard work! You gotta go through it.

WHAT'S OUT THERE FOR THE PEOPLE RIGHT NOW TO HEAR FROM YOU (CD'S/MIXTAPES)
As you already know, I got the hot new single "Check My Swagg" bubblin' in the streets as we speak. Make sure you request that on your local radio station right now! I got the mixtape "Heavyweight Flow" coming this summer, we pushin' for June with that! Also, I got the album following that will hands-down headline the fourth quarter! I got a lotta big name features already lined up for the mixtape and album so you gon' definitely hear me on some of the same tracks with some of your favorite artists! I'm gettin' ready to shoot the official video for the new single, some footage in Baton Rouge, some footage from back home, and some footage from the road so stay tuned for that. I got the Youtube poppin right now with a few underground videos www.youtube.com/highlight00 you can check that out. And I mean various features with locals, you know, just staying busy.

WHAT'S NEXT FOR YOU?
Continuing to grind man, getting money! I'm already CEO of my own label Money Right Entertainment, so I'll be signing artists in the near future. I'm currently in negotiations involving my new clothing line scheduled to hit stores next year. I also been talking to a lotta publishers about book deals, so who knows, you might see ya boy hit the shelves too! I plan on starting a foundation dedicated to stressed moms and less-fortunate kids. Gotta give back! So I'm just lookin to get money in more ways than one, homie, that's all. After that who knows, Highlight for president (as he laughs out loud)! Shout out Obama!

MOST RAPPERS FIRST ALBUM IS REAL LIFE BASED, MOSTLY WHAT THEY'VE BEEN THROUGH, WHAT CAN THE PEOPLE EXPECT FROM YOU?
Well out the gate, you can expect to hear extraordinary flow! Of course a great album, but expect to hear lyrics like none other! The game has been missing that for a minute. I'm bringing that era back. Like I said before, I plan on leaving my mark in the game, so I want the people to cop the album then say, "Damn, homie just as cold as Jay-Z or Wayne--shit homie might be better!!!" That's my aim. Now I don't knock the rappers who base their 1st album on their life, but I do think it slows their success a bit! The people do want to feel as though the artists have seen what they've seen and have been where they have been, but they also want this artist to be good! They want their money worth, ya feel me. I guarantee you will get that with me!

MY SWAG